Independent artist and songwriter Paulina Jayne and Girl King Co., LLC, a Nashville-based management firm, has received a huge nod from one of the world’s premier automakers, Ford Motor Company. Ford Motor Company Fund provided Paulina with a monetary sponsorship and has selected her and her team as spokespeople to promote its nonprofit Ford Driving Skills for Life (FDSFL) program. The selection followed a thorough vetting process, not only of the artist, both professionally and personally, but also of the principals of Girl King Co. comprised of Paulina Jayne, Tess Davies and Stevie Palmer. Public service announcements and videos for the Ford program will be created by Paulina Jayne featuring safety tips on the road as she tours in one of her Ford automobiles, a 15 passenger Ford Transit Van which accommodates her band. Catch her live performances and tour dates here.
“I could not be more thrilled to have been honored with a Ford sponsorship,” states Paulina Jayne. “As an artist with her roots in the Motor City, I am all about driving “American-made” and spreading the road safety message to young drivers like me everywhere.”
“We are so pleased to have Paulina Jayne representing the Ford Driving Skills for Life brand. Paulina’s quest to give back to the community is fully in line with that of the Ford Fund and Ford Driving Skills for Life,” said Jim Graham, Global Manager, Ford Driving Skills for Life. “We are also very pleased to partner with Girl King Co. This organization made up of young innovative women represent the innovative thinking employed by Ford Motor Company Fund and Ford Driving Skills for Life brand on a daily basis.”
Ford’s decision to affiliate the company’s important nonprofit program with Paulina Jayne and Girl King Co. is not only a significant endorsement of the artist and her team, but also demonstrates the company’s steadfast belief in their success and relevance in the music industry for years to come. Considering their background, it is also a natural association.
Paulina’s single, “Love’s Gonna Always Win,” has racked-up approximately 400,000 streams and was added on 62 radio stations in 19 countries. Robert Oermann of MusicRow magazine presented her song the Music Row DISCovery Award adding that, “this record has an audio delight around every corner.” Another recent single, “Country Music Everywhere,” was added to more than 25 Spotify playlists, the highlights being Release Radar and Discover Weekly. The attention she received from online streams coupled with her high intensity live performances ultimately caught the attention of Ford Motor Company and landed her the sponsorship. In addition, Paulina was recently extended the honor of becoming a celebrity ambassador for the national nonprofit organization, Miss Amazing, which empowers girls and women with disabilities.
As for Girl King Co. and its all-girl founders, what Ford undoubtedly found so appealing and worthy of financial backing can be summed-up in three words: Grit, Grace, and Grounded.
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About Paulina Jayne:
Born and raised in the Motor City, Paulina Jayne is a Nashville transplant and 2018 graduate of Belmont University. While in college, Paulina and her fellow Belmont alums, Tess Davies and Stevie Palmer, who also obtained marketing, management and music business degrees, started an artist management company, Girl King Co. They intended to capitalize on their collegiate studies, plus their youth and fresh approach to marketing and promotions, and to revolutionize artist development strategies. In so doing, they attracted substantial attention in the industry in Nashville. Then, just before graduation, the team traveled to the Michigan headquarters of Ford Motor Company to pitch Paulina’s music, their plans, and ideas, which culminated in the signing of their major sponsorship deal with Ford’s nonprofit. Paulina’s music is a melting pot of Motown, rock, and country influences which she coins as “urban country.” When asked what that looks and sounds like, she describes it as a fully-loaded, Detroit-made, extended cab pick-up cruising the city scape with the radio presets on young country, Stevie Wonder, Kid Rock, and Eminem.
About Ford Driving Skills for Life:
Ford Driving Skills for Life is a national safety initiative created by Ford Motor Company, the Governors Highway Safety Association, and a panel of safety experts to help young drivers improve their skills in key areas that are critical factors in teen vehicle crashes. The program maintains an interactive website (www.drivingskillsforlife.com) where students, parents, and educators learn more about safe driving and developing skills needed to make good decisions behind the wheel. Ford also provides School Safety Kits designed to assist in creating customized in-school and community programs.